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PR With a Bang

Frankly-PR successfully put Pyro1, one of the UK’s leading fireworks companies, in the media spotlight with its targeted PR campaign to support the company after a firework display it held in Oban, Scotland, on 4 November 2011 went 20 times faster than it should have done, turning a 20 minute display into a 50 second one and creating a viral sensation in the process (with almost a million hits on YouTube alone). Click to play http://www.pyro1.com/obanfireworks.html it.

To seize the news agenda back for Pyro1 and ensure (what could have been) a PR disaster was turned into a business opportunity, we developed different news angles for the national, local and Oban and Scottish media using the company’s newly created ‘Obang’ display , a high impact, two minute show created in homage to Oban.

The subsequent launch of the ‘Obang’ display at Oban on 27 November 2011 – run free of charge by Pryo1 - created a blast of media coverage for Pyro1, which featured extensively in the broadcast, print and online media including:-